How to Grow your Dental Practice in 2021
How to Grow your Dental Practice in 2021
The internet was already playing a vital role for quite some time, but thanks to Covid, the internet has now become the most prominent tool for growing any business. Growing your dental practice in 2021 looks nothing like what it used to ten years ago. That's why you need to play the game by the new rules, or you'll be left behind.
Before we start, I just wanna let you know that I'm assuming you're already providing excellent services to your customers. Without excellent services, no matter how you market your business, you'll have a hard time seeing results.
This article won't give you "quick" tips, tricks, and techniques to apply and see results right away. It consists of the basic fundamentals of growing a lucrative business over a long time.
Online Reputation is Key
The most important factor for growing and sustaining your dental practice in 2021 is online reputation. 93% of consumers say that online reviews have a significant influence on their buying decision. Yet, reputation management is the most overlooked aspect of any marketing campaign.
Before going to the big leagues, your dental practice will start off as a local business, which means you'll be competing with other businesses as well. And unfortunately, no matter what anyone tells you, there is no avoiding competition. At least not in the beginning.
So then, the only defining factor, in this case, becomes the online reviews your business has. That's why you should address negative feedback, ask more patients to leave reviews, and focus on building strong social proof to get more new clients.
It doesn't do much good how excellent your service is if people can't discover you. That's why it's crucial to put your business, your name, your accolades out there for people to find you. There are several ways you can improve your dental practice's discoverability. You can choose to focus on one or two of them, or all of them, depending on what's convenient for you.
Social Media Platforms
There is nothing new I can say that hasn't already been said. LinkedIn, Facebook, Instagram, etc., all help you to put your business out there. Not just that, you can also put out content on these platforms to build an audience and take them through a funnel, ultimately converting them into a customer.
The only problem, it requires a lot of time, energy, and you to learn skills like copywriting, graphic designing, photography, and much more, unless you're naturally good at them, which is not uncommon, or you're hiring someone for them.
Creating a good website is the bare minimum every business has to do in today's world to at least start. Once again, you can choose to put out content on it to get traffic, or you can have only a landing page directing people to make an appointment. Nonetheless, having a website is a must to put your dental practice business out there.
These are applications that bring patients and doctors on a single platform. In the long-term plan, you should be focused on building your own brand. However, there is no harm in registering your dental practice on these applications, especially when starting out, as it helps in building credibility and collecting positive feedback for your business.
This is the next level, and this is where you really start marketing your business. Google Adwords and Facebook ads are the top contenders for cost-effective advertising of your business, but of course, there are other means and mediums for advertising. Along with getting the most results, you'll also be spending the most money here.
The last and most important factor in your success is your team. If you haven't figured it out yet, here it is, without a team, you can only grow your dental practice to an extent. You need to build a team that understands your vision and goals and knows how to achieve them. You need people in your team that are skilled and good at what they do. Teamwork is crucial in your business growth, even if it consists of only 3-4 people.